B2B SaaS · technology · 2025
Nimbus had a strong product but a confusing marketing site and a drop-off-heavy onboarding. Visitors didn't grasp the value fast, and free trials rarely reached an activation moment.
We rebuilt the product site around clear use-cases and proof, instrumented the funnel, and redesigned onboarding with guided setup and an early 'aha' milestone — backed by lifecycle nudges and content SEO.
Scope shipped end to end — strategy, creative, build, and growth.
Conversion-focused product marketing site
Use-case, pricing, and proof / customer pages
Guided in-app onboarding with activation milestones
Funnel instrumentation and conversion dashboards
Measured outcomes that moved the business forward.
Lifted trial-to-paid conversion 41% with a clearer product site, sharper onboarding, and self-serve activation flows.
increase in trial-to-paid conversion
more trials reaching the activation milestone
Clear funnel visibility from visit to paid
Lower CAC payback from improved onboarding
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