Sports & Events
BCPL Google & Meta Ads
Paid media for Bhartiya Corporate Premier League — awareness and registration-focused campaigns.
Start a similar project →01 · Location
India
02 · Project type
Google Ads & Meta Ads
03 · Timeline
Season campaign
04 · Engagement
Campaign-based
Case 03 · BCPL
The challenge
- Google Ads
- Meta Ads
BCPL needed awareness and registrations for a corporate cricket league — fast, competitive, and easy to ignore if the ads felt generic.
What success had to look like.
Tournament awareness
Make BCPL unmistakable in a crowded sports calendar.
Registrations
Drive sign-ups and partnership interest.
Channel mix
Use Google and Meta where each performs best.
Services on this project.
Media strategy, Google and Meta setup, sports creative, landing messaging, and campaign reporting.
Now reading
01/03
Google Ads
- 01
Google Ads
Search and discovery campaigns for high-intent queries.
- 02
Meta Ads
Social creatives for awareness and registration.
- 03
Digital marketing
Full-funnel messaging for a sports property.
How it came together.
We built a navy-and-gold creative system for BCPL and ran Google + Meta campaigns aimed at awareness first, then registration.
OUT/01 · Result
Awareness
League visibility
OUT/02 · Result
Action
Registration focus
OUT/03 · Result
Mix
Google + Meta
OUT/04 · Result
Brand
Consistent sports identity
BCPL finally had ads that looked like a real league property — and a clear path from view to register.
