CASE STUDY
BCPL Google & Meta Ads
Paid media for Bhartiya Corporate Premier League — awareness and registration-focused campaigns.
Client
BCPL
Industry
Sports & Events · India
Timeline
Season campaign
Project Type
Google Ads & Meta Ads
Budget
Campaign-based
The Challenge
BCPL needed awareness and registrations for a corporate cricket league — fast, competitive, and easy to ignore if the ads felt generic.
Client Goals
Tournament awareness – Make BCPL unmistakable in a crowded sports calendar.
Registrations – Drive sign-ups and partnership interest.
Channel mix – Use Google and Meta where each performs best.
Key Services Provided
Google Ads – Search and discovery campaigns for high-intent queries.
Meta Ads – Social creatives for awareness and registration.
Digital marketing – Full-funnel messaging for a sports property.
Project Solutions
We built a navy-and-gold creative system for BCPL and ran Google + Meta campaigns aimed at awareness first, then registration.
What’s Included in the Services?
Media strategy, Google and Meta setup, sports creative, landing messaging, and campaign reporting.
Outcomes & Impact
Awareness
League visibility
Action
Registration focus
Mix
Google + Meta
Brand
Consistent sports identity
Let’s Talk
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