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Insights

Field notes on getting found and getting booked.

Practical guides on websites, Local SEO, UX, and growth, written by the people who do the work.

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Field notes · 10 guides

  • Local SEO
  • Marketing
  • Websites

01 · Guides published

10

02 · Topics covered

8

03 · Average read

6 min

04 · Canadian pricing context

CAD

Optimize Your Google Business Profile for Edmonton Search
Latest guide

Local SEOJuly 2, 20266 min read

Optimize Your Google Business Profile for Edmonton Search

Step-by-step Google Business Profile optimization for Edmonton businesses — categories, photos, reviews, and posts that improve Maps visibility.

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Marketing8 min read

Digital Marketing in Alberta: SEO, Ads, and Websites That Convert

How Alberta businesses should combine SEO, paid media, and conversion-focused websites — a practical digital marketing playbook from TrueCraft Edmonton.June 18, 2026→
Local SEO9 min read

Local SEO in Edmonton: How Alberta Businesses Win Search

A practical Local SEO guide for Edmonton and Alberta businesses — Google Business Profile, maps rankings, citations, and review strategy from TrueCraft.June 12, 2026→
Websites7 min read

What Website Development Costs in Canada in 2026

Transparent CAD ranges for Canadian website projects — starter sites, custom builds, and what drives cost. From TrueCraft Digital Media, with six offices across Canada.May 28, 2026→
UX5 min read

Why Website UX Drives More Leads

How conversion-focused website UX helps Canadian businesses turn traffic into leads — clarity, mobile journeys, and trust signals from TrueCraft.April 22, 2026→
Performance6 min read

Optimize Web Performance for Better Conversions

Why website speed affects Canadian conversion rates and SEO — Core Web Vitals, image strategy, and practical fixes from TrueCraft.April 15, 2026→
Strategy6 min read

How to Plan a Website Redesign That Works

A practical website redesign plan for Canadian companies — goals, SEO redirects, content, and launch QA from TrueCraft Digital Media.March 30, 2026→
Websites5 min read

Building Websites That Convert

How Canadian businesses can launch fast, SEO-ready websites that turn visitors into leads — practical guidance from TrueCraft’s Canadian team.February 10, 2026→
Systems7 min read

Design Systems That Scale with Your Brand

Why scalable design systems help growing Canadian brands stay consistent across web, ads, and product experiences — TrueCraft insights.February 10, 2026→
Branding5 min read

Branding Essentials for Growing Businesses

Brand foundations that build trust online — logo, voice, and visual systems for Canadian companies ready to grow with TrueCraft.February 10, 2026→