truecraft.DIGITAL MEDIA

Automotive

Hyundai Motors Lead Generation

Performance lead campaigns focused on qualified dealer and model-level acquisition.

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01 · Location

Canada

02 · Project type

Lead Generation & Paid Ads

03 · Timeline

Ongoing

04 · Engagement

Campaign-based

Hyundai Motors project by TrueCraft

Case 10 · Hyundai Motors

The challenge

  • Lead Generation
  • Paid Ads

Hyundai needed paid acquisition that drove serious test-drive and dealer interest — not just traffic to generic car pages.

Project goals

What success had to look like.

01Goal

Qualified enquiries

Forms filled by people ready to talk to a dealer.

02Goal

Model focus

Creative and offers aligned to priority vehicles.

03Goal

Efficient spend

Media dollars tied to enquiry quality, not clicks alone.

What we did

Services on this project.

Campaign planning, ad creative, lead forms, tracking setup, and continuous paid media optimization.

Now reading

01/03

Lead generation campaigns

  1. 01

    Lead generation campaigns

    End-to-end Meta and digital lead funnels.

  2. 02

    Paid ads creative

    Automotive creatives built for conversion.

  3. 03

    Digital marketing

    Audience, budget, and message testing loops.

The solution

How it came together.

We structured lead campaigns around model-level offers and clear CTAs, then optimized toward enquiry quality.

OUT/01 · Result

Focus

Model-level campaigns

OUT/02 · Result

Quality

Dealer-ready leads

OUT/03 · Result

Control

Clearer attribution

OUT/04 · Result

Pace

Faster creative tests

The lead campaigns felt structured — clear offers, clean forms, and reporting we could act on with dealers.

HMHyundai MotorsDigital Marketing Lead