Online learning platform & growth

Online learning platform & growth

A learning platform and enrolment marketing for a Sydney-based online academy — course discovery, smooth sign-up, and lifecycle campaigns that keep learners progressing.
[Overview]

Atlas Learning

Education & e-learning · 2025

Completed Website DevelopmentApp DevelopmentDigital Marketing

Atlas sold courses through a clunky third-party tool with poor discovery, high checkout drop-off, and no way to re-engage learners who stalled mid-course.

We built a branded course catalog and learner dashboard, streamlined checkout, and added lifecycle email and push nudges based on progress, supported by SEO and paid enrolment campaigns.

[01]

What we delivered

Scope shipped end to end — strategy, creative, build, and growth.

  • Course catalog with search and previews

  • Learner dashboard with progress tracking

  • Streamlined checkout and enrolment flow

  • Progress-based lifecycle email and push nudges

[02]

Results & impact

[R]

Measured outcomes that moved the business forward.

Key outcome

Launched a learning platform that grew paid enrolments 3.2× and improved course completion rates by 29%.

  • 3.2×

    growth in paid course enrolments

  • 29%

    improvement in course completion rates

  • 41%

    reduction in checkout abandonment

  • Reactivation flows recovering stalled learners

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