Automotive · multi-brand dealership · 2025
Bergmann's old site listed stale inventory and buried finance and test-drive paths. Sales reps chased low-quality leads while in-market shoppers bounced to competitors.
We built an inventory-synced website with fast vehicle search, finance calculators, and bookable test drives, then ran Google and Meta campaigns segmented by model and intent with CRM lead routing.
Scope shipped end to end — strategy, creative, build, and growth.
Inventory-synced dealership website with vehicle search
Finance calculator and test-drive booking flows
Model-level Google and Meta ad campaigns
CRM lead routing by location and salesperson
Measured outcomes that moved the business forward.
Drove a 4.7K monthly lead pipeline with test-drive and finance enquiries up 58% after the new inventory site and campaigns.
leads per month at peak campaign flights
increase in test-drive and finance enquiries
lower cost per qualified lead vs. prior agency
Live inventory accuracy within minutes of stock changes
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