Commercial construction & infrastructure · 2025
Onyx delivered serious commercial work but looked like a small contractor online. Decision-makers couldn't quickly gauge scale, safety record, or relevant project experience.
We sharpened the brand, built a project-portfolio site organized by sector and project value, and ran LinkedIn and search campaigns targeting developers and facilities decision-makers, with gated capability docs.
Scope shipped end to end — strategy, creative, build, and growth.
Brand refresh and capability messaging
Project-portfolio website with sector case studies
Safety, certification, and capabilities pages
LinkedIn and Google Search lead campaigns
Measured outcomes that moved the business forward.
Repositioned a regional builder to win larger commercial bids — qualified RFP enquiries up 84% and two eight-figure projects sourced online.
increase in qualified RFP and estimate enquiries
Two eight-figure commercial projects sourced online
Sales team equipped with sector-specific case studies
Stronger close rate from a more credible first impression
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