Property portal & listing marketing

Property portal & listing marketing

A searchable property portal and always-on listing marketing for a London estate agency — faster discovery for buyers and qualified leads for agents.
[Overview]

Highgate Estates

Real estate & property · 2024–present

Ongoing Website DevelopmentDigital Marketing

Highgate's listings lived on a slow third-party portal with no brand presence or lead capture. Agents relied on referrals and had little control over how properties were marketed online.

We built a fast, map-based listings portal with saved searches and instant enquiry routing, then ran per-listing social and search campaigns plus automated buyer nurture sequences.

[01]

What we delivered

Scope shipped end to end — strategy, creative, build, and growth.

  • Map-based property search portal with saved searches

  • Per-listing landing pages and enquiry routing

  • Automated buyer and seller nurture sequences

  • Listing-level social and Google ad templates

[02]

Results & impact

[R]

Measured outcomes that moved the business forward.

Key outcome

Built a listings portal and lead engine that grew buyer enquiries 76% and cut average listing time-to-lead in half.

  • 76%

    increase in buyer enquiries vs. third-party portal

  • Average listing time-to-first-lead cut by ~50%

  • Saved-search alerts driving repeat buyer visits

  • Agents self-serve listing marketing from templates

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