Aged care & in-home support

BRANDING, WEBSITE & DIGITAL MARKETING

iHelp Support Services

Ongoing brand, website, and digital marketing for an Australian support provider helping families connect with care for older people.

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Ongoing engagement2024–present
Caregiver with senior — iHelp Support Services aged care Australia

Challenge

What the client needed solved — and how we framed the engagement.

The problem

Families choosing support for older loved ones need warmth, clarity, and credibility—not a generic call-centre feel. iHelp had to stand out in a sensitive, regulated Australian market.

Our approach

We positioned iHelp around compassionate, reliable support; rebuilt the site with plain-language service pages and strong contact paths; and run SEO plus measured Google Ads on high-intent care keywords.

Key outcome

Live retainer building trusted inbound enquiries—organic traffic up 72% YoY and ~28 qualified family enquiries per month (rolling avg.).

What we delivered

Scope shipped across design, build, and growth — end to end.

  • 01Brand identity & messaging for aged-care audience
  • 02Accessible, mobile-friendly marketing website
  • 03Service pages (in-home support, respite, enquiries)
  • 04SEO foundation & local / national content plan
  • 05Google Ads tests & monthly performance reporting

Tools & platforms

  • Web CMS
  • Google Ads
  • Search Console
  • GA4
  • CRM / email

Results & impact

Measured outcomes from the engagement — lead quality, efficiency gains, and operational learnings.

  • 0172% YoY growth in organic sessions (ongoing)
  • 02~28 qualified enquiries per month (6-month rolling avg.)
  • 0324% lower bounce rate after homepage & service CRO
  • 04Single team accountable for brand, web, and growth
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