Definitions everyone agrees on
Documented metrics, owners, and formulas before charts go live.
BI & analytics
BI dashboards and analytics your leaders trust.
From messy spreadsheets to executive dashboards — we model data, automate reporting, and surface KPIs that drive decisions. TrueCraft builds analytics systems for teams on every continent.
- 80+Analytics & BI engagements
- 85+Executive dashboards live
80+
Analytics & BI engagements
85+
Executive dashboards live
30+
Data warehouse setups
1
Source of truth per metric
Depth of experience in data analysis
Leaders cannot act on numbers they do not trust. We clean, model, and visualize your data so marketing, sales, and operations share one version of the truth — refreshed automatically, not rebuilt in Excel every Monday.
Our data practice covers GA4 implementations, warehouse design, BI dashboards, and embedded analytics in products. We work with finance, ops, and growth teams who need clarity — not another slide deck.
Consultants deliver slides. Tool vendors sell licenses. We build the pipelines, metric definitions, and dashboards your operators use every Monday — then train your team to own the system.
Built for teams who need results, not decks.
Automated pipelines
Scheduled refreshes — no manual exports or broken links.
Actionable visuals
Dashboards designed for decisions, not decoration.
TrueCraft vs. typical vendors
Most clients come to us after slow handoffs, unclear reporting, or recommendations that never ship. Here is how we work differently.
Metric definitions
Everyone calculates differently
Single documented source of truth
Data freshness
Manual Excel exports
Scheduled pipelines & automated refresh
Tool choice
Overbuilt warehouse day one
Right-sized stack for your volume
Stakeholder fit
Analyst-only dashboards
Executive, ops & team-level views
Implementation
Recommendations only
We build dbt, SQL, GA4 & BI layers
Handoff
Black box models
Documentation + training workshops
Why teams choose us for data analysis
200+ projects worldwide — patterns, playbooks, and senior talent you cannot get from a generalist shop.
Analytics leaders trust
From GA4 rescue missions to executive BI for boards — we have modeled marketing, sales, product, and finance data for global teams.
Decisions, not decoration
Charts exist to answer a question someone will act on. We start with the decision, then design the metric.
Marketing & product context
Because we also run growth and engineering, we understand UTM chaos, product events, and CRM stages — not just SQL.
Governance built in
Owners, refresh SLAs, and change logs so dashboards stay trusted quarter after quarter.
Reconciled numbers
Cross-checked against source systems before go-live
Access control
Row-level security where required
Executive-ready
Narratives for board and investor meetings
Ongoing support
Retainers for iteration and new questions
What we deliver
Analytics audit
Tag health, event taxonomy, and gap analysis vs business questions.
Data modeling
Warehouse schemas, transforms, and metric layers.
Executive dashboards
Power BI, Looker, Tableau, or custom views for leadership.
Operational reporting
Team-level views for marketing, sales, and support.
Embedded analytics
In-product charts and customer-facing reporting modules.
Enablement
Training, documentation, and handoff to internal analysts.
How we work
A clear, milestone-driven engagement — you always know what we are doing, what is next, and who owns each step.
-
Assess
Inventory sources, stakeholders, and the decisions data must support.
-
Model
Define metrics, build pipelines, and validate against source systems.
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Visualize
Design dashboards with drill-downs and filters stakeholders need.
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Govern
Documentation, alerts, and iteration as the business evolves.
Outcomes & tooling
What success looks like when you partner with TrueCraft — and the platforms we use every day.
Outcomes you can expect
- Single source of truth for KPIs
- Hours saved on manual reporting each week
- Faster answers to ad-hoc business questions
- Confidence in board and investor metrics
Tools & platforms
- BigQuery
- Snowflake
- dbt
- Power BI
- Looker
- GA4
- Python
- SQL
Frequently asked questions
Straight answers about scope, timelines, and how we compare to other vendors.
Can you fix our GA4 setup?
Yes — event design, GTM governance, and reporting alignment are common engagements.
Do we need a data warehouse?
Not always. We right-size architecture to your volume and maturity.
Which BI tool do you recommend?
We match tooling to your team skills, budget, and existing stack.
Can you train our team?
Documentation and workshops are part of every handoff.
Ready to talk data analysis?
Tell us about your goals. We will reply within one business day with a clear plan and the senior team that will own your project.