Revenue-linked KPIs
We scope campaigns to SQLs, pipeline, and revenue — with attribution models leadership trusts.
Growth & acquisition
Digital marketing that ties spend to revenue.
SEO, paid media, content, and conversion programs for brands that want pipeline — not vanity dashboards. TrueCraft runs acquisition and retention campaigns for brands worldwide.
- 50+Marketing programs delivered
- 6+Years scaling global brands
50+
Marketing programs delivered
6+
Years scaling global brands
40+
Industries served
4
Studios · follow-the-sun delivery
Depth of experience in digital marketing
Your buyers search, compare, and convert across channels — often before sales ever speaks to them. We build integrated programs that capture demand with technical SEO, amplify it with paid media, and convert it with disciplined CRO and landing-page experimentation.
Our growth team has managed seven-figure annual ad budgets, rebuilt organic funnels for competitive SaaS categories, and aligned marketing reporting with CRM pipeline stages. You get senior strategists — not rotating juniors — from discovery through optimization.
Unlike agencies that hand you a slide deck and disappear, we stay in the work: fixing tracking, shipping landing pages, and tuning campaigns weekly. Our marketing team sits beside web, data, and automation — so recommendations actually get implemented.
Built for teams who need results, not decks.
Full-funnel ownership
SEO, paid, landing pages, and analytics live with one team — no agency handoffs.
Experiment velocity
Weekly test cadence on ads, copy, and pages with documented learnings.
TrueCraft vs. typical vendors
Most clients come to us after slow handoffs, unclear reporting, or recommendations that never ship. Here is how we work differently.
Who runs your account
Rotating junior coordinators
Named senior growth lead + specialists
What gets measured
Impressions, clicks, vanity rates
SQLs, pipeline, revenue & CPA/ROAS
Channel execution
Separate vendors per channel
SEO, paid, CRO & content — one team
Reporting cadence
Monthly PDF reports
Live dashboards + weekly optimization
Implementation
Strategy decks only
We build pages, fix tags & ship tests
Pricing model
Opaque retainers + markups
Transparent scope tied to outcomes
Why teams choose us for digital marketing
200+ projects worldwide — patterns, playbooks, and senior talent you cannot get from a generalist shop.
Proven marketing playbooks
We have scaled acquisition for SaaS, e-commerce, healthcare, and professional services — from first SEO audits to seven-figure paid programs. Patterns from 200+ studio projects inform every roadmap we write.
Revenue attribution you can defend
We connect GA4, ad platforms, and CRM so leadership sees which channels drive qualified pipeline — not just traffic. Finance and sales trust our numbers because definitions are documented and consistent.
We build, not just advise
Landing pages, tracking fixes, and CRO tests ship from the same studio as your website and product work. No waiting on another vendor to implement recommendations.
Follow-the-sun velocity
Four studios mean creative, technical, and optimization work continues around the clock — critical when you are testing ads and pages in competitive markets.
Senior-led
Growth strategists with 8+ years average experience on client accounts
Edmonton HQ
Accountability and contracts under Canadian corporate law
1-day response
Typical reply to new inquiries within one business day
No lock-in tricks
Clear scopes; you own ad accounts, analytics, and creative assets
What we deliver
Technical SEO
Crawl audits, indexation, Core Web Vitals, schema, and internal linking architecture.
Organic content
Keyword maps, briefs, and editorial systems tied to buyer stages.
Paid search & social
Google, Meta, LinkedIn programs with CPA/ROAS targets and creative iteration.
Landing & CRO
High-intent pages, A/B tests, heatmaps, and form optimization.
Marketing automation
Lead scoring, nurture flows, and CRM sync with sales stages.
Executive reporting
Monthly narratives connecting channel mix to pipeline and revenue.
How we work
A clear, milestone-driven engagement — you always know what we are doing, what is next, and who owns each step.
-
Discover
Audit channels, competitors, analytics, and conversion paths; align KPIs with leadership.
-
Plan
Prioritize SEO, paid, and CRO in a 90-day roadmap with budgets and owners.
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Execute
Ship campaigns, content, and tests with weekly standups and live dashboards.
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Scale
Reallocate spend to winners, cut waste, and document playbooks your team can run.
Outcomes & tooling
What success looks like when you partner with TrueCraft — and the platforms we use every day.
Outcomes you can expect
- Higher-quality organic and paid traffic
- Lower cost per acquisition on core offers
- Faster experiment cycles on landing pages
- Clear attribution from click to revenue
Tools & platforms
- Google Ads
- Meta Ads
- LinkedIn Ads
- GA4
- Search Console
- Ahrefs
- HubSpot
- Hotjar
Frequently asked questions
Straight answers about scope, timelines, and how we compare to other vendors.
Do you work with businesses outside Canada?
Yes. We partner with clients in the US, UK, EU, Middle East, and Asia — async-friendly delivery from four studios.
How quickly will we see SEO results?
Technical wins often appear in weeks; competitive rankings typically need 3–6 months of consistent authority work.
Can you manage ad spend directly?
We run campaigns in your ad accounts with full transparency on spend, creative, and optimization logs.
What makes TrueCraft different?
One integrated team across marketing, product, and data — senior practitioners stay on your account after launch.
Ready to talk digital marketing?
Tell us about your goals. We will reply within one business day with a clear plan and the senior team that will own your project.