Pinecrest Realty

The Challenge
Ad traffic landed on a slow generic site that leaked buyer intent.
Client Goals
- Qualified inquiries – Buyers and sellers who match target neighbourhoods.
- Fast pages – Landing experiences that load and convert on mobile.
- Clear reporting – Cost per lead the team can act on weekly.
Key Services Provided
- Landing page design – Neighbourhood and listing-intent templates.
- Paid media support – Creative and tracking for Meta/Google.
- Web development – Fast pages with CRM form handoff.
Project Solutions
Campaign-specific pages that match ad promise to on-page proof.
Lower cost per qualified lead and cleaner pipeline reporting.
Outcomes & Approach
Pinecrest Realty was spending on ads that sent traffic to generic listing pages. Message match was weak, mobile forms were friction-heavy, and reporting could not cleanly show which campaigns produced qualified seller or buyer leads.
We built campaign-specific landing pages that mirrored ad promise with on-page proof — neighbourhood context, process clarity, and trust signals — then tightened tracking so the team could see cost per qualified lead, not just clicks. Creative and page variants were structured for fast iteration without redesigning the whole site each time.
Cost per qualified lead dropped and pipeline reporting became actionable for weekly optimization. Paid media now lands on pages designed to convert, not just to exist.
Services delivered
- Conversion landing pages and A/B-ready templates
- Digital marketing and paid media support
- Tracking, CRM handoff clarity, and reporting cadence
Related: Digital marketing Edmonton · Conversion case study · Talk to us
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