Pinecrest Realty

High-intent landing pages and paid media creative for a Vancouver real estate team.
Pinecrest Realty
From enterprise leaders to high-growth B2B brands, we craft digital identities that command authority and build lasting market presence.

The Challenge

Ad traffic landed on a slow generic site that leaked buyer intent.

Client Goals

  • Qualified inquiries – Buyers and sellers who match target neighbourhoods.
  • Fast pages – Landing experiences that load and convert on mobile.
  • Clear reporting – Cost per lead the team can act on weekly.

Project Solutions

Campaign-specific pages that match ad promise to on-page proof.

Lower cost per qualified lead and cleaner pipeline reporting.

Outcomes & Approach

Pinecrest Realty was spending on ads that sent traffic to generic listing pages. Message match was weak, mobile forms were friction-heavy, and reporting could not cleanly show which campaigns produced qualified seller or buyer leads.

We built campaign-specific landing pages that mirrored ad promise with on-page proof — neighbourhood context, process clarity, and trust signals — then tightened tracking so the team could see cost per qualified lead, not just clicks. Creative and page variants were structured for fast iteration without redesigning the whole site each time.

Cost per qualified lead dropped and pipeline reporting became actionable for weekly optimization. Paid media now lands on pages designed to convert, not just to exist.

Services delivered

  • Conversion landing pages and A/B-ready templates
  • Digital marketing and paid media support
  • Tracking, CRM handoff clarity, and reporting cadence

Related: Digital marketing Edmonton · Conversion case study · Talk to us

Project Overview:
Client
Pinecrest Realty
Industry
Real Estate
Timeline
5 Weeks
Services
Corporate
Development
UX
Speed
Tools Used
Development
Figma
GSAP
Analytics

Let’s Talk

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TrueCraft digital studio — websites, SEO, and brand systems for Canadian businesses.
What we offer
UI/UX Design
Website Development
Branding
Digital Marketing
Local SEO
Office
Edmonton, Alberta,
Canada
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