How to Plan a Website Redesign That WorksHow to Plan a Website RedesignThat Works

Start with outcomes, not moods

A redesign fails when it is only visual. Define the business outcome: more Edmonton leads, higher demo bookings, lower bounce on pricing. Then design information architecture and content to support that outcome.

Protect your SEO equity

• Crawl the old site and map every URL to a new destination
• Implement 301 redirects before DNS cutover
• Preserve or improve title/meta intent for Canada keywords
• Update Google Business Profile and citation links
• Submit the new sitemap in Search Console

Launch like operators

QA forms, analytics, call tracking, and mobile CTAs. TrueCraft runs redesigns as growth projects — design, development, SEO, and measurement in one Canada-based team.