Automotive
Hero MotoCorp Lead Generation
High-intent Meta lead campaigns built for dealer enquiries at national scale.
Start a similar project →01 · Location
India
02 · Project type
Lead Generation & Paid Ads
03 · Timeline
Ongoing
04 · Engagement
Campaign-based
Case 09 · Hero MotoCorp
The challenge
- Lead Generation
- Paid Ads
Hero MotoCorp needed a lead engine that could turn national demand into dealer-ready enquiries — without wasting spend on low-intent clicks.
What success had to look like.
Qualified dealer enquiries
Leads that sales teams could actually follow up.
Model-level acquisition
Creative and forms mapped to the right bikes and scooters.
Measurable handoff
Clear tracking from ad click to enquiry submission.
Services on this project.
Campaign strategy, Meta lead ads, creative production, landing/form setup, tracking, and ongoing optimization for enquiry quality.
Now reading
01/03
Lead generation architecture
- 01
Lead generation architecture
Meta lead forms, landing experiences, and enquiry routing.
- 02
Paid media creative
Campaign creatives tuned for two-wheeler intent.
- 03
Performance marketing
Budget, audience, and creative iteration against enquiry quality.
How it came together.
We built lead-gen campaigns around high-intent audiences and model-level messaging, then tightened creative and form friction so dealers received cleaner enquiries.
OUT/01 · Result
Scale
National campaign reach
OUT/02 · Result
Quality
Higher-intent enquiries
OUT/03 · Result
Speed
Faster dealer handoff
OUT/04 · Result
Clarity
Model-level messaging
TrueCraft ran our Meta lead campaigns across regions and bike segments — landing pages, creative, and dealer handoffs were built for scale, not experiments.
