Professional Services
LedgerLane CPA Local SEO Program
A multi-office local search program that turned map visibility into booked consultations.
Start a similar project →01 · Location
Ottawa
02 · Project type
Website & Local SEO
03 · Timeline
6 Weeks
04 · Engagement
$7,900 CAD
Case 15 · LedgerLane CPA
The challenge
- Website
- Local SEO
LedgerLane CPA had strong advisory work across Ottawa clinics, but Google Business Profiles were inconsistent and location pages didn't convert map clicks into booked consultations.
What success had to look like.
Map visibility
Cleaner GBP operations across every office.
Location pages
Pages that turn map interest into booked calls.
Measurement
Clear tracking from search impression to consultation.
Services on this project.
Location-page design, GBP setup, citation cleanup, conversion tracking, and a quarterly local SEO playbook.
Now reading
01/03
Local SEO
- 01
Local SEO
GBP hygiene, citations, and location-page content.
- 02
Website design
Consultation-focused pages for each office.
- 03
Google Business Profile
Photo, category, and review operations.
How it came together.
We built location pages, tightened GBP operations, and added measurement so LedgerLane could see which offices and services actually drive booked consultations — not just map views.
OUT/01 · Result
Maps
Stronger local pack
OUT/02 · Result
Bookings
More consultations
OUT/03 · Result
Clarity
Office-level tracking
OUT/04 · Result
Trust
Consistent firm look
TrueCraft built location pages, GBP operations, and measurement we can actually run every quarter — not a one-off SEO report.
