truecraft.DIGITAL MEDIA

Real Estate

Pinecrest Realty Listing Platform

A listing platform and brokerage site built for fast search, saved homes, and agent enquiries.

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01 · Location

Toronto

02 · Project type

UI/UX & Web Development

03 · Timeline

12 Weeks

04 · Engagement

$14,500 CAD

Pinecrest Realty project by TrueCraft

Case 17 · Pinecrest Realty

The challenge

  • UI/UX
  • Web Development

Pinecrest Realty's old site made buyers bounce — slow filters, weak mobile listing cards, and no clear path from a saved home to an agent conversation.

Project goals

What success had to look like.

01Goal

Fast listing search

Filters and map views that feel instant on mobile.

02Goal

Saved homes

A path for buyers to shortlist properties and return later.

03Goal

Agent handoff

Enquiries that land with the right realtor, not a generic inbox.

What we did

Services on this project.

UX flows, UI design, front-end development, listing templates, and enquiry routing setup.

Now reading

01/03

UI/UX

  1. 01

    UI/UX

    Search, listing detail, and saved-homes experience design.

  2. 02

    Web development

    Brokerage site and listing platform build.

  3. 03

    Listing search

    Filter, map, and property card systems.

The solution

How it came together.

We designed and built a Toronto-ready listing experience — fast filters, clearer property cards, saved homes, and agent enquiry routing — so buyers move from browse to conversation without friction.

OUT/01 · Result

Speed

Faster mobile search

OUT/02 · Result

Save

Shortlist behaviour

OUT/03 · Result

Handoff

Agent-ready leads

OUT/04 · Result

Clarity

Cleaner listing UX

Buyers stop fighting the site and start talking to agents — which is the only metric that mattered.

PRPinecrest RealtyBroker of Record