Summit Auto Group Lead Generation
The Challenge
Summit Auto Group was spending across four rooftops, but reporting blurred together and too many leads were tyre-kickers — not people ready to book a test drive.
Client Goals
Rooftop clarity – Spend and leads attributed to the right dealership.
Test-drive bookings – Forms and offers that attract serious buyers.
Creative velocity – Model-level ads that can be refreshed without starting over.
Key Services Provided
Google Ads – Search campaigns for model and inventory intent.
Meta Ads – Social creatives for test-drive offers.
Lead generation – Forms, routing, and quality scoring across rooftops.
Project Solutions
We rebuilt Summit's paid stack around rooftop-level tracking and test-drive offers — cleaner forms, clearer creative, and reporting dealers can act on every Monday.
What’s Included in the Services?
Account restructuring, creative production, lead-form setup, conversion tracking, and ongoing optimization.
