truecraft.DIGITAL MEDIA

Telecom / ISP

Excitel Broadband Digital Marketing

Campaign creative and digital marketing for a broadband brand competing on speed and conversions.

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01 · Location

India

02 · Project type

Digital Marketing & Paid Ads

03 · Timeline

Ongoing

04 · Engagement

Campaign-based

Excitel Broadband project by TrueCraft

Case 07 · Excitel Broadband

The challenge

  • Digital Marketing
  • Paid Ads

In broadband, every competitor claims fast. Excitel needed creatives and funnels that make speed, reliability, and plan value feel concrete enough to convert.

Project goals

What success had to look like.

01Goal

Plan conversions

Drive home broadband sign-up interest.

02Goal

Speed story

Make fiber performance tangible in ads.

03Goal

Channel efficiency

Paid media that protects CAC.

What we did

Services on this project.

Campaign strategy, ad creative, landing design support, and ongoing optimization.

Now reading

01/03

Digital marketing

  1. 01

    Digital marketing

    Full-funnel messaging for broadband offers.

  2. 02

    Paid ads

    Performance creative and delivery.

  3. 03

    Web design

    Landing experiences for plan upgrades.

The solution

How it came together.

We built electric-blue campaign systems around fiber speed and home plans, paired with landing experiences focused on upgrade intent.

OUT/01 · Result

Speed

Clear fiber story

OUT/02 · Result

Convert

Plan-led CTAs

OUT/03 · Result

Paid

Tighter media loops

OUT/04 · Result

Brand

Distinct ISP look

Our broadband offers finally look as fast as the product — and the funnels make the next step obvious.

EBExcitel BroadbandGrowth Marketing