Cosmetics & skincare · 2025
Hanari had standout formulations but no cohesive identity or storefront for export markets. In a crowded global beauty space, it needed premium shelf-and-screen appeal, clear ingredient storytelling, and a conversion-ready DTC funnel.
We designed a soft-luxe identity, built a fast multi-currency Shopify experience with shade and routine finders, and ran creator seeding plus Meta and TikTok performance ads tied to bestsellers and bundles.
Scope shipped end to end — strategy, creative, build, and growth.
K-beauty brand identity and packaging direction
Multi-currency Shopify storefront with routine finders
Email and SMS flows for launch and replenishment
Creator seeding program and UGC toolkit
Measured outcomes that moved the business forward.
Launched a direct-to-consumer K-beauty brand hitting $180K in first-quarter online revenue at a 3.4× blended ROAS.
first-quarter online revenue post-launch
blended ROAS across paid social
of revenue from returning customers by month 3
pieces of creator UGC for always-on ads
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