Luxury fashion & apparel · 2025
Marchetti Milano needed a digital presence as considered as its tailoring — elevated enough for international buyers and press, without slipping into generic e-commerce templates.
We built a typographic identity system and a slow, image-led website with full-bleed collections, atelier storytelling, and a private buyer lookbook. Every layout was tuned for negative space and pacing.
Scope shipped end to end — strategy, creative, build, and growth.
Wordmark, type system, and art-direction guidelines
Editorial lookbook website with seasonal collections
Private wholesale buyer lookbook area
Photography and layout direction for campaigns
Measured outcomes that moved the business forward.
Delivered an editorial-grade brand and web presence that grew wholesale enquiries 2.1× and press features across three fashion titles.
increase in wholesale buyer enquiries
Featured in three fashion publications post-launch
Average 3m 10s time on collection pages
Reusable seasonal template system for new drops
.avif)
