Wholesale distribution · B2B

B2B ORDERING PORTAL & OPS DASHBOARDS

Northwind Supply Co.

A wholesale distributor needed a self-serve ordering portal and live inventory dashboards—replacing phone-and-email orders with accurate stock visibility for reps and buyers.

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Completed project2025
Professional in a pinstripe blazer — Northwind Supply Co. brand portrait

Challenge

What the client needed solved — and how we framed the engagement.

The problem

Northwind’s buyers placed orders through scattered emails and spreadsheets. Reps duplicated data entry, stock levels were often stale, and leadership lacked a single view of backlog and fill rates.

Our approach

We mapped the order-to-fulfillment workflow with ops and sales, designed a buyer portal with account-based pricing, and wired inventory APIs into operational dashboards. Automations notify reps when stock drops below thresholds and sync confirmed orders to the ERP.

Key outcome

Launched a unified B2B portal that cut order-processing time by 47% and gave leadership real-time stock and fulfillment visibility.

What we delivered

Scope shipped across design, build, and growth — end to end.

  • 01Authenticated B2B ordering portal with tiered pricing
  • 02Inventory sync and low-stock alert automations
  • 03Executive dashboard for orders, backlog, and fill rate
  • 04Rep admin tools for account overrides and notes
  • 05Runbook and training for customer success team

Tools & platforms

  • React
  • Node.js
  • PostgreSQL
  • ERP webhooks
  • Looker Studio
  • Zapier

Results & impact

Measured outcomes from the engagement — lead quality, efficiency gains, and operational learnings.

  • 0147% faster average order processing vs. email workflow
  • 0292% of repeat buyers adopted portal ordering within 90 days
  • 03Single source of truth for stock across 3 warehouse nodes
  • 04Monthly ops review time reduced from 6 hours to under 1
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