Legal Services
Harbourview Legal Brand & Website
A maritime law firm repositioned with a credible identity and a site built to book consultations.
Start a similar project →01 · Location
Halifax
02 · Project type
Brand Identity & Website Design
03 · Timeline
9 Weeks
04 · Engagement
$9,600 CAD
Case 08 · Harbourview Legal
The challenge
- Brand Identity
- Website Design
Harbourview Legal had deep maritime expertise, but their brand looked generic and their website made it hard for shipping and marine clients to understand who they should contact.
What success had to look like.
Credible firm identity
A look that signals maritime authority without looking dated.
Practice clarity
Pages that explain marine, commercial, and litigation work clearly.
Consultation bookings
A path partners can share when a matter needs counsel fast.
Services on this project.
Brand strategy, identity design, collateral, website design and build, and content placement for key practice pages.
Now reading
01/03
Brand identity
- 01
Brand identity
Mark, colour, and stationery for a Halifax maritime firm.
- 02
Website design
A quiet, structured site for practice areas and counsel bios.
- 03
SEO foundations
On-page structure for practice-area discovery.
How it came together.
We gave Harbourview a navy-and-gold identity system and a website structured around practice areas, counsel, and a consultation request — so maritime clients see a serious firm in seconds.
OUT/01 · Result
Identity
Distinct maritime brand
OUT/02 · Result
Clarity
Clearer practice pages
OUT/03 · Result
Trust
Boardroom-ready look
OUT/04 · Result
Action
Consultation path
We finally look like the maritime firm our clients already know us to be — precise, calm, and easy to approach.
