truecraft.DIGITAL MEDIA

Telecom

Reliance Jio Influencer & Meta Ads

Influencer marketing and Meta campaigns designed for reach, engagement, and brand lift.

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01 · Location

India

02 · Project type

Influencer Marketing & Meta Ads

03 · Timeline

Campaign

04 · Engagement

Campaign-based

Reliance Jio project by TrueCraft

Case 19 · Reliance Jio

The challenge

  • Influencer Marketing
  • Meta Ads

At telecom scale, generic ads get ignored. Reliance Jio needed social and influencer-led creative that felt native in feed while still driving measurable engagement.

Project goals

What success had to look like.

01Goal

Authentic reach

Creators and formats that fit real social behaviour.

02Goal

Meta performance

Paid amplification that protected brand quality.

03Goal

Engagement lift

Content people actually stop to watch and share.

What we did

Services on this project.

Influencer strategy, creative direction, Meta campaign setup, content review, and performance reporting.

Now reading

01/03

Influencer marketing

  1. 01

    Influencer marketing

    Creator pairing, briefs, and content coordination.

  2. 02

    Meta ad campaigns

    Paid social creative and delivery.

  3. 03

    Campaign design

    Messaging systems for national mobile audiences.

The solution

How it came together.

We combined influencer-led storytelling with Meta amplification so organic-looking content could scale.

OUT/01 · Result

Reach

National social scale

OUT/02 · Result

Fit

Creator-native content

OUT/03 · Result

Lift

Stronger engagement

OUT/04 · Result

Control

Paid + organic alignment

The influencer and Meta work felt like one campaign — native in feed, clear on brand, and measurable on the back end.

RJReliance JioBrand Marketing