Rangi Bawri Complete Branding Case Study

A full brand system — identity, colour, and visual language for a cohesive apparel presence.

Client

Rangi Bawri

Industry

Fashion & Apparel · India

Timeline

8 to 10 Weeks

Project Type

Complete Branding

Budget

Project-based

The Challenge

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Rangi Bawri needed more than a logo. The brand lacked a cohesive identity system that could travel from tags and packaging to digital touchpoints.

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Complete identity – Logo, colour, type, and brand rules that stick.

Apparel-ready assets – Tags, stationery, and print that feel premium.

Consistent rollout – One look across every customer touchpoint.

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Brand identity – Core mark, wordmark, and usage system.

Visual language – Colour, pattern, and typography direction.

Brand design – Collateral templates for fashion retail.

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We built a vibrant, fashion-forward identity for Rangi Bawri — colour stories, tags, stationery, and guidelines.

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Brand strategy, identity design, colour system, collateral design, and brand guidelines for rollout.

Outcomes & Impact

Identity

Complete brand system

Colour

Signature palette

Retail

Shelf-ready assets

Consistency

Unified touchpoints

Rangi Bawri

Founder

They took us from a patchwork look to one brand — logo, colours, and how we present each collection.

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