Fashion & Apparel
Rangi Bawri Complete Branding
A full brand system — identity, colour, and visual language for a cohesive apparel presence.
Start a similar project →01 · Location
India
02 · Project type
Complete Branding
03 · Timeline
8 to 10 Weeks
04 · Engagement
Project-based
Case 18 · Rangi Bawri
The challenge
- Complete Branding
Rangi Bawri needed more than a logo. The brand lacked a cohesive identity system that could travel from tags and packaging to digital touchpoints.
What success had to look like.
Complete identity
Logo, colour, type, and brand rules that stick.
Apparel-ready assets
Tags, stationery, and print that feel premium.
Consistent rollout
One look across every customer touchpoint.
Services on this project.
Brand strategy, identity design, colour system, collateral design, and brand guidelines for rollout.
Now reading
01/03
Brand identity
- 01
Brand identity
Core mark, wordmark, and usage system.
- 02
Visual language
Colour, pattern, and typography direction.
- 03
Brand design
Collateral templates for fashion retail.
How it came together.
We built a vibrant, fashion-forward identity for Rangi Bawri — colour stories, tags, stationery, and guidelines.
OUT/01 · Result
Identity
Complete brand system
OUT/02 · Result
Colour
Signature palette
OUT/03 · Result
Retail
Shelf-ready assets
OUT/04 · Result
Consistency
Unified touchpoints
They took us from a patchwork look to one brand — logo, colours, and how we present each collection.
